One brand showing a lot of sense for what's really cool (and willingness to help make it even cooler) is Bacardi. Last year I played one of their "Better Together" events, a really original concept, celebrating creativity and collaboration. I was lucky enough to be a part of a night brought to life by the brilliance of Louis Minnaar, Yesterday's Pupil & Felicity Steenkamp. In short it was easily the coolest brand event I've ever played.
Now Bacardi are at it again, getting behind one of the brightest stars in the current Jozi-nightlife sky. Half 'n Half Productions are frequently putting together some of the best nights this city sees these days. They book shows for the excellent Fire Through the Window and Short Straw, both of which are playing the event this whole post is supposed to be inviting you too. There's also some extra Joburg flavour in the form of Dance You're on Fire, some exotic spice with Cape Town touring act Holliday Murray and DJ action from Half n Half for desert! On top of all that, the night features firm SMAC favourites Yo Grapes! And most amazing of all BACARDI ARE GIVING YOU THIS HYPER-AWESOME LINEUP FOR FREE! It all seems to good to be true, but this really is going down tomorrow night. There would have to be something seriously wrong with you if you didn't celebrate that.